This week's Friday Feature comes from a surprisingly-brilliant WeTransfer web series, "The Creative Class." 

This episode, the last in the series, features graphic designer Stefan Sagmeister, the Austrian-born Pratt graduate and half of NYC design firm Sagmeister & Walsh.

Sagmeister has built a career by getting away from technology and back to basics. He takes a year-long sabbatical every 7 years to reset, in which he refuses to take any client work. When he is working, he never starts on the computer, instead playing with building things by hand to explore and try new things before bringing it into the digital space. 

In 1999, he notoriously created a poster for an AIGA lecture by having his intern carve the information into his body before photographing it. The scars were meant to illustrate the pain involved in a designers' work. Good work is never easy.

AIGA Detroit lecture poster, 1999, image courtesy Sagmeister & Walsh

AIGA Detroit lecture poster, 1999, image courtesy Sagmeister & Walsh

The film is a good reminder to step away from the screen and pick up some raw materials. Play around. See what happens. And remember to take some time off.

 

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