Ok, so maybe they're not the tongue-in-cheek snowmen that Calvin notoriously flanked his front lawn with in the classic comic strip. They are unholy snowy bastards out for blood. HUMAN BLOOD.
The Nissan Rogue is a fine product. Not wonderful, not terrible, just fine. So kudos to Nissan and TBWA Toronto for finding a very fun way to show off the Rogue's all-wheel drive capabilities without making us look at the actual car for too long.