Bust out your ballots, the Forza FilmSpeed behind-the-scenes video series has been nominated for a Digiday Video Award! Produced as part of a Forza Motorsport 5 campaign with Studio@Gawker under my creative direction, the video series was directed, shot and edited by 8112 Studios in partnership with Tiny Toy Car.
The series documents the creation of FilmSpeed, a promotional concept for for Forza created by 215McCann and executed by legendary director and driver Jeff Zwart.
In partnership with McLaren and stunt driver Tanner Foust, Zwart and team set out to bring the sense of speed to life in a way never been done before. Together, they developed and built the world's fastest zoetrope, featuring 680 aluminum-mounted frames from the new Forza game, one of the launch titles for the new XBox One.
Top Gear's Rutledge Wood hosts the five-part behind-the-scenes series, giving viewers an inside look at how FilmSpeed was made.
Congrats to everyone involved. Keep those fingers crossed for the announcement on February 6th.
For more on this series, including all-five videos and behind-the-scenes photos, check out the project page.