Studio@Gawker was tapped by BlackBerry to throw an exclusive premiere party for Robert Rodriguez's short film, Two Scoops , the result of a never-been-done-before collaborative effort between Robert and his fans called Project Green Screen. Held in New York City, the event featured a floor-to-ceiling green screen as the backdrop for a gallery of monitors showcasing all of the entries that fans had submitted, including tweets, sketches and video performances posted to YouTube.
Prior to the SoHo event, Studio@Gawker was brought in to help spread the word about the once-in-a-lifetime opportunity to help finish a Robert Rodriguez film as part of Project Green Screen. Fans had the opportunity throughout the BlackBerry-sponsored project to submit their ideas to complete the film with certain key elements - the monster, the main weapon and the agent. Studio@Gawker partnered with professional writers and illustrators, and published a series of sponsored posts on Gawker, Gizmodo and io9. These posts asked the artists for their visions on how to complete the film, then encouraged fans to submit their own.