CANNES LIONS BRONZE WINNER, FILM: PUBLIC SCREENS & EVENTS | HeLo was tapped by Y&R New York to challenge five directors to create five short films inspired by uncommon adventure. The catch? The films would need to be shot using only the five on-board exterior cameras of the Land Rover LR4 SUV. I was one of five directors to create a short film, and oversaw the creative on the entire program. In addition to the films, I help concept and execute a live event in which the films premiered within the headrests of a fleet of Land Rover vehicles at the renowned Sundance Film Festival, allowing VIPs and Sundance attendees to go inside the "camera" and experience the films in a totally new way. Director Zach Guerra picked up a Cannes award for his film The Wave, part of the 5x5 Film Project.